Best seller
We’re the #1 brow brand worldwide***
Before
Fillin' Good
To keep sharp, repeatedly stroke across tissue on a hard surface.
Goof Proof Brow Pencil
Super easy brow-filling & shaping pencil
While we haven’t invented the tool to goof-proof everything in life, we do have something to keep your brow application botch-free, or better yet, goof-proof. Meet Goof Proof, the buildable brow pencil that glides on smooth as butter, so filling and shaping your brows is a total breeze. Plus, it’s waterproof and smudge-proof. Turns out work-of-art brows can be achieved on the first try.
Goof Proof is the #3 Prestige Eye Brow Product in the UK
Source: Circana (UK) Limited./Retail Tracking Service/Jan – December 2023/Total Prestige Eye Brow Sub-Segment/Product/Value Sales
- Vitamin E Derivative
SYNTHETIC FLUORPHLOGOPITE, STEARIC ACID, HYDROGENATED CASTOR OIL, SYNTHETIC JAPAN WAX, ETHYLHEXYL PALMITATE, CERA ALBA (BEESWAX), SORBITAN SESQUIISOSTEARATE, ALUMINUM HYDROXIDE, TOCOPHEROL. [+/-: CI 19140 (YELLOW 5, YELLOW 5 LAKE), CI 42090 (BLUE 1 LAKE), CI 77007 (ULTRAMARINES), CI 77163 (BISMUTH OXYCHLORIDE), CI 77288 (CHROMIUM OXIDE GREENS), CI 77289 (CHROMIUM HYDROXIDE GREEN), CI 77491, CI 77492, CI 77499 (IRON OXIDES), CI 77510 (FERRIC FERROCYANIDE, FERRIC AMMONIUM FERROCYANIDE), CI 77742 (MANGANESE VIOLET), CI 77891 (TITANIUM DIOXIDE)].N° 09825/APRODUCT INGREDIENT LISTINGS ARE UPDATED PERIODICALLY. BEFORE USING A BENEFIT PRODUCT, PLEASE READ THE INGREDIENT LIST ON THE PACKAGING OF YOUR PRODUCT TO BE SURE THAT THE INGREDIENTS ARE APPROPRIATE FOR YOUR PERSONAL USE.
- 12-hour* longwear
- 95% said it was easy to fill & shape brows**
- 94% said it gives beautiful brows on the first try**
MESS-FREE BROW SHAPING
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