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Benefit is the #1 prestige mascara brand in the US, UK and Canada*****

Before

Go Long

HOT TIP

Pair with They're Real! Xtreme Precision Liner for an “XTRA” eye-opening look.

They're Real! Magnet Travel Size Mini

Powerful lifting & lengthening mascara

$16.00

Full Size

$29.00

9.0 g Net wt. 0.32 oz.

Mini

$16.00

4.5 g Net wt. 0.16 oz.

Get FREE standard shipping with $40+

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Volumizing

Longwear

Lengthening

Fanning

Buildable

TELL ME MORE

There are some things we all wish were longer. Summer, a bubble bath, our favorite sub sandwich—and our lashes. Luckily, They’re Real! Magnet extreme lengthening mascara makes one of those dreams a reality. The charged Extender Brush pulls the Magnetic Mineral Enriched Formula far beyond the ends of lashes to practically defy the laws of physics. Plus, this jet-black mascara fans, separates, and stays on for 36 hours*. The moment may be fleeting, but your lashes don’t have to be.

*instrumental test on 21 participants
**Than bare lashes. Instrumental test on 21 participants
*****Source: Circana, Beauty Trends, US, UK, Canada, Prestige Brand Classification, Makeup Value and Unit Sales, Annual 2023

WHAT'S IN IT

Provitamin B5 helps improve the appearance of lashes****

AQUA (WATER), CERA ALBA (BEESWAX), PARAFFIN, POLYBUTENE, VP/EICOSENE COPOLYMER, GLYCERYL STEARATE, ACRYLATES COPOLYMER, COPERNICIA CERIFERA (CARNAUBA) WAX, STEARETH-21, PALMITIC ACID, PVP, STEARIC ACID, SILICA, PENTYLENE GLYCOL, PHENOXYETHANOL, STEARETH-2, AMINOMETHYL PROPANEDIOL, CAPRYLYL GLYCOL, PANTHENOL, HYDROXYETHYLCELLULOSE, ALUMINUM HYDROXIDE, TOCOPHERYL ACETATE, DISODIUM PHOSPHATE, SODIUM PHOSPHATE, POLYSORBATE 60. [+/-: CI 19140 (YELLOW 5, YELLOW 5 LAKE), CI 42090 (BLUE 1 LAKE), CI 77007 (ULTRAMARINES), CI 77163 (BISMUTH OXYCHLORIDE), CI 77288 (CHROMIUM OXIDE GREENS), CI 77289 (CHROMIUM HYDROXIDE GREEN), CI 77491, CI 77492, CI 77499 (IRON OXIDES), CI 77510 (FERRIC FERROCYANIDE, FERRIC AMMONIUM FERROCYANIDE), CI 77742 (MANGANESE VIOLET), CI 77891 (TITANIUM DIOXIDE)].
N° 14247/A

PRODUCT INGREDIENT LISTINGS ARE UPDATED PERIODICALLY. BEFORE USING A BENEFIT PRODUCT, PLEASE READ THE INGREDIENT LIST ON THE PACKAGING OF YOUR PRODUCT TO BE SURE THAT THE INGREDIENTS ARE APPROPRIATE FOR YOUR PERSONAL USE

****ingredient properties

TRIED & TESTED